Bachelor of Business Administration in Marketing

The Bachelor of Business Administration (BBA) with a concentration in Marketing at Cape Breton University (CBU) provides students with a comprehensive understanding of key marketing principles, including branding, advertising, and consumer behavior. The program emphasizes practical experience through simulations and case studies, equipping students with the skills needed to make strategic business decisions. Graduates are prepared for diverse roles in the marketing sector, benefiting from CBU's modern facilities and experienced faculty. :contentReference[oaicite:0]{index=0}

Career Options:

Job Title	NOC Code	Salary Range (CAD)	Job Description
Marketing Manager	10022	$70,000 - $120,000	Plan, direct, and evaluate marketing strategies to promote products and services, overseeing campaigns and market research. :contentReference[oaicite:1]{index=1}
Advertising Consultant	11202	$60,000 - $100,000	Develop and implement advertising campaigns, advising clients on marketing strategies and analyzing advertising needs. :contentReference[oaicite:2]{index=2}
Public Relations Specialist	11202	$55,000 - $95,000	Manage communication between organizations and the public, crafting messages to maintain a positive image and handling media relations. :contentReference[oaicite:3]{index=3}
Market Research Analyst	41402	$60,000 - $100,000	Study market conditions to identify potential sales opportunities and evaluate the effectiveness of marketing strategies. :contentReference[oaicite:4]{index=4}
Digital Marketing Coordinator	11202	$50,000 - $85,000	Develop and maintain social media accounts, manage digital marketing campaigns, and analyze online engagement metrics. :contentReference[oaicite:5]{index=5}