Centennial College
The Business Administration – Marketing (Optional Co-op) program at Centennial College is a comprehensive three-year advanced diploma designed to equip students with the skills necessary to excel in the dynamic field of marketing. The curriculum encompasses broad-based business topics alongside specialized marketing training, including marketing research, marketing communications, digital marketing, and brand planning. Students engage with case studies and industry-standard software such as Tableau and Envision, fostering the development of creative decision-making and persuasive communication skills essential for successful marketing professionals. The optional co-op component offers practical industry experience, enhancing employability upon graduation.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Coordinator | 11202 | $45,000 - $70,000 | Assist in the development and implementation of marketing strategies and campaigns, conduct market research, and coordinate promotional activities. |
Advertising Consultant | 11202 | $50,000 - $80,000 | Advise clients on advertising strategies, develop advertising plans, and coordinate the creation of advertising materials. |
Public Relations Officer | 11202 | $55,000 - $85,000 | Develop and implement public relations strategies, manage media relations, and coordinate public events to enhance the organization's public image. |
Digital Marketing Specialist | 11202 | $50,000 - $80,000 | Plan and execute digital marketing campaigns, manage social media platforms, and analyze online marketing metrics to optimize strategies. |
Market Research Analyst | 41402 | $55,000 - $90,000 | Collect and analyze data on consumer demographics, preferences, and market trends to inform business decisions and marketing strategies. |