The Business Administration - Marketing program equips students with skills in branding, digital marketing, market research, and campaign development. This program focuses on creative problem-solving, strategic planning, and effective communication to engage target audiences and build brand loyalty. Students gain hands-on experience through projects, case studies, and industry tools, preparing them for dynamic roles in marketing and advertising. Graduates are well-positioned for careers in marketing management, social media, and product development, and can pursue professional certifications to enhance their career prospects in the competitive marketing field.

Career Options:

Job Title	NOC Code	Salary Range (CAD)	Job Description
Marketing Coordinator	11202	$45,000 - $65,000	Assists in creating and executing marketing campaigns, analyzing trends, and coordinating promotional activities.
Digital Marketing Specialist	11202	$50,000 - $75,000	Develops and manages online marketing campaigns, focusing on social media, email, and digital advertising.
Market Research Analyst	41401	$55,000 - $85,000	Conducts research to identify market trends, customer preferences, and competitive strategies for business growth.
Brand Manager	10022	$60,000 - $100,000	Oversees the development and execution of branding strategies to enhance brand identity and market presence.
Advertising Account Executive	11202	$50,000 - $80,000	Acts as a liaison between clients and creative teams, managing advertising campaigns and ensuring client satisfaction.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

Digital Marketing Specialist

Market Research Analyst

Brand Manager

Advertising Account Executive