Douglas College
The Bachelor of Business Administration (BBA) in Marketing at Douglas College is a comprehensive four-year program designed to equip students with the knowledge and skills necessary for a successful career in marketing. The curriculum covers essential topics such as market research, consumer behavior, digital marketing, and strategic planning. Graduates are prepared to pursue roles such as marketing coordinator, digital marketing specialist, or brand manager. An optional Co-operative Education component allows students to gain practical work experience, enhancing their employability upon graduation.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Coordinator | 11202 | $45,000 - $65,000 | Develop and implement marketing strategies to promote products or services, conduct market research, and analyze consumer data. |
Digital Marketing Specialist | 11202 | $50,000 - $70,000 | Manage online marketing campaigns, including social media, email marketing, and search engine optimization, to enhance brand visibility and engagement. |
Brand Manager | 10022 | $70,000 - $100,000 | Oversee the development and execution of brand strategies, ensuring consistency across all marketing channels and initiatives. |
Market Research Analyst | 41402 | $55,000 - $75,000 | Collect and analyze data on consumer demographics, preferences, and market trends to inform business decisions and strategies. |
Advertising Consultant | 11202 | $50,000 - $80,000 | Advise clients on advertising strategies, develop promotional materials, and coordinate advertising campaigns across various media platforms. |