Humber College's Advertising - Media Management graduate certificate program equips students with the skills to research and analyze markets and target audiences, developing creative media solutions that align with advertising goals. The curriculum covers translating marketing objectives into focused media campaigns, assessing various media types, analyzing media data, and selling advertising time/space across traditional and digital platforms. Students enhance client and customer communication skills, build industry relationships, and gain proficiency in industry-specific research databases and software. A 160-hour field experience offers practical exposure in leading marketing or advertising firms, or within marketing departments of various brands.

Career Options:

Job Title	NOC Code	Salary Range (CAD)	Job Description
Media Planner	11202	$50,000 - $75,000	Develop strategic media plans to reach target audiences effectively, selecting appropriate media channels and scheduling advertisements for optimal impact.
Media Buyer	11202	$45,000 - $70,000	Purchase advertising space or time across various media platforms, negotiating rates and ensuring placements align with campaign objectives.
Digital Media Analyst	11202	$55,000 - $80,000	Analyze digital media performance metrics, providing insights and recommendations to optimize online advertising campaigns and improve ROI.
Advertising Account Manager	11202	$50,000 - $85,000	Serve as the liaison between clients and the agency, managing advertising campaigns, coordinating with creative teams, and ensuring client objectives are met.
Programmatic Media Specialist	11202	$60,000 - $90,000	Oversee automated, data-driven buying and placement of digital advertisements, optimizing campaigns through real-time bidding and audience targeting.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Media Planner

Media Buyer

Digital Media Analyst

Advertising Account Manager

Programmatic Media Specialist