Humber College
Humber College's Bachelor of Commerce – Marketing degree program provides a comprehensive grounding in both general business knowledge and specialized marketing skills. The curriculum begins with foundational business studies in areas such as organizational behaviour, law, economics, finance, accounting, marketing, and operations management. Specialization courses focus on marketing strategies, equipping students with the skills, knowledge, and experience needed to stand out in the field. The program emphasizes real-world challenges, incorporating case studies, problem-solving, modeling, and data analytics to support decision-making. A distinctive feature is the 14-week (420-hour) paid work placement between the sixth and seventh semesters, offering hands-on experience that employers value. Graduates are prepared for careers as marketing analysts or as product, sales, marketing, or communications managers across various sectors, including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Manager | 10022 | $70,000 - $120,000 | Plan, direct, and evaluate the marketing strategies and campaigns of organizations, ensuring alignment with business objectives and market trends. |
Market Research Analyst | 41402 | $60,000 - $100,000 | Conduct research to gather data on consumer preferences, market conditions, and competitors, analyzing information to inform marketing strategies. |
Advertising Manager | 10022 | $65,000 - $110,000 | Oversee advertising departments and campaigns, developing strategies to promote products or services effectively to target audiences. |
Public Relations Manager | 10022 | $70,000 - $115,000 | Manage communication between organizations and the public, crafting media releases and developing strategies to maintain a positive public image. |
Digital Marketing Specialist | 11202 | $60,000 - $95,000 | Develop and implement online marketing strategies, utilizing digital channels such as social media, email, and websites to engage consumers and drive sales. |