Humber College
Humber College's Bachelor of Public Relations is an intensive program designed to prepare students for the dynamic and evolving field of public relations. The curriculum combines academic theory with practical experience, covering areas such as strategic communication, media relations, social and digital media management, event planning, and crisis communication. Students develop strong writing and storytelling skills, learn to manage organizational reputations, and build relationships with various stakeholders. A mandatory 14-week work placement between the sixth and seventh semesters provides hands-on industry experience, enhancing employability upon graduation.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Public Relations Specialist | 11202 | $50,000 - $85,000 | Develop and implement communication strategies to promote and maintain a positive public image for organizations, including media relations, press releases, and social media management. |
Communications Officer | 11202 | $45,000 - $75,000 | Manage internal and external communications, draft speeches, prepare briefing materials, and coordinate communication initiatives to ensure consistent messaging. |
Social Media Manager | 11202 | $50,000 - $80,000 | Oversee an organization's social media strategy, create engaging content, monitor online presence, and analyze metrics to enhance brand awareness and engagement. |
Event Coordinator | 12103 | $40,000 - $65,000 | Plan and execute events such as press conferences, product launches, and promotional activities, ensuring alignment with organizational goals and public relations strategies. |
Media Relations Specialist | 11202 | $50,000 - $85,000 | Act as a liaison between organizations and the media, facilitating interviews, responding to inquiries, and managing media coverage to maintain a favorable public image. |