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The Bachelor of Business Administration (BBA) in Marketing Management at Kwantlen Polytechnic University (KPU) offers intensive applied business training with a focus on marketing management, emerging media, and marketing analytics. The program emphasizes practical learning outcomes grounded in accountable, global, and team-based curriculum, utilizing contemporary quantitative and qualitative tools. Developed in consultation with industry experts, the course content ensures that graduates are well-prepared to succeed in a dynamic global economy.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Manager

10022$70,000 - $120,000Plans, directs, and evaluates marketing strategies to promote products or services.

Market Research Analyst

41402$60,000 - $100,000Collects and analyzes data to evaluate market trends and consumer preferences.

Advertising Consultant

11202$55,000 - $95,000Develops and executes advertising campaigns for businesses and organizations.

Public Relations Specialist

11202$50,000 - $90,000Manages communication strategies to enhance and maintain a company’s public image.

Digital Marketing Coordinator

11202$50,000 - $85,000Plans and implements digital marketing strategies, including SEO and social media.