Lakeland College
The Business Administration - Marketing Major equips students with essential skills in marketing and business management. The program covers areas such as market research, consumer behavior, digital marketing, and strategic planning. Through a blend of theoretical learning and practical experience, students develop expertise in creating and executing effective marketing strategies. This major prepares graduates for diverse roles in marketing, advertising, and sales, offering a strong foundation for careers in dynamic business environments.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Advertising and Marketing Professionals | 11202 | $55,000 - $95,000 | Plan, develop, and manage marketing strategies, advertising campaigns, and promotional events to reach target audiences effectively. |
Market Researchers and Analysts | 41402 | $50,000 - $85,000 | Conduct research to identify market trends, consumer preferences, and competitor strategies, providing insights to inform business decisions. |
Digital Marketing Specialists | 11202 | $55,000 - $85,000 | Design and implement online marketing campaigns, manage social media platforms, and optimize content for digital engagement. |
Sales Managers | 60010 | $65,000 - $110,000 | Oversee sales teams, develop sales strategies, and manage client relationships to meet revenue goals and business objectives. |
Public Relations Specialists | 11202 | $55,000 - $90,000 | Create and maintain a positive public image for organizations through media relations, press releases, and strategic communication campaigns. |