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The Bachelor of Business Administration in Marketing Management program equips students with the skills to develop, implement, and evaluate marketing strategies in a competitive business environment. This program covers key areas such as market research, brand management, digital marketing, consumer behavior, and strategic communication. With a strong focus on hands-on learning, students gain experience in campaign planning, social media marketing, and data analytics. Graduates are well-prepared for careers in corporate marketing, advertising, brand management, sales, and public relations.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

11202$50,000 - $85,000Develops and executes marketing campaigns, analyzes market trends, and supports brand strategies.

Advertising and Public Relations Manager

10022$70,000 - $130,000Manages advertising campaigns, media relations, and public perception for businesses and organizations.

Digital Marketing Specialist

11202$55,000 - $100,000Creates and manages digital marketing campaigns, SEO strategies, and social media branding.

Market Research Analyst

41402$60,000 - $105,000Conducts research on consumer trends, market conditions, and business strategies to support decision-making.

Corporate Sales Manager

60010$80,000 - $140,000Oversees sales teams, develops marketing strategies, and manages client relationships to drive revenue growth.