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The Bachelor of Business Administration in Marketing equips students with expertise in market research, brand management, digital marketing, and consumer behavior. Students learn to develop and implement marketing strategies that drive growth and enhance customer engagement. Graduates are prepared for dynamic careers in advertising, public relations, brand management, or further studies in marketing and business development.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Manager

10022$65,000 - $110,000Plans and executes marketing strategies, oversees campaigns, and manages budgets to achieve organizational goals.

Digital Marketing Specialist

11202$55,000 - $85,000Develops online marketing campaigns, manages social media, and optimizes digital content to boost brand visibility.

Brand Manager

11202$60,000 - $100,000Oversees the development and maintenance of a brand's identity, ensuring alignment with business objectives and target audiences.

Market Research Analyst

41402$50,000 - $80,000Analyzes market trends, gathers data, and provides insights to support strategic decision-making for marketing initiatives.

Advertising Consultant

11202$60,000 - $95,000Develops and implements advertising strategies, manages client relationships, and evaluates campaign effectiveness.