Seneca Polytechnic
The Brand Management program provides students with the expertise to build, position, and grow brands in competitive markets. The curriculum covers brand strategy, consumer behavior, digital marketing, market research, and public relations. Students gain hands-on experience in brand storytelling, campaign development, and analytics. Graduates can pursue careers in marketing, advertising, and corporate branding, working with businesses to strengthen brand identity. This program equips students with the skills needed to enhance brand visibility, engage audiences, and drive long-term business success across various industries.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Manager | 10022 | $70,000 - $120,000 | Oversees marketing campaigns, brand positioning, and promotional strategies to drive business growth. |
Public Relations Specialist | 11202 | $55,000 - $95,000 | Manages brand reputation, media relations, and communication strategies to enhance public perception. |
Digital Marketing Strategist | 11202 | $60,000 - $100,000 | Develops digital marketing campaigns, social media strategies, and content to strengthen brand presence online. |
Market Research Analyst | 11202 | $55,000 - $90,000 | Analyzes consumer trends, brand performance, and competitive insights to inform strategic decisions. |