fb pixel

Seneca Polytechnic

Business - Marketing

The Business – Marketing program provides students with essential skills in branding, digital marketing, consumer behavior, and market research. This program equips students with expertise in advertising strategies, sales techniques, and data-driven decision-making. Through hands-on projects, case studies, and industry collaborations, students gain practical experience in campaign development and marketing analytics. Graduates are prepared for careers in marketing, public relations, sales, and brand management across various industries.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

11202$50,000 - $80,000Assists in planning and executing marketing campaigns, conducting market research, and managing digital content.

Digital Marketing Specialist

11202$55,000 - $95,000Develops and implements online marketing strategies, including social media, SEO, and paid advertising.

Market Research Analyst

41402$60,000 - $100,000Analyzes consumer data, industry trends, and competitors to guide marketing strategies.

Sales and Marketing Manager

10022$70,000 - $120,000Leads sales and marketing teams, develops promotional campaigns, and drives business growth.