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The Business Administration – Marketing program prepares students for dynamic careers in marketing strategy, brand management, and digital advertising. This program covers market research, consumer behavior, social media marketing, and sales management. Students gain practical experience in developing marketing campaigns, analyzing market trends, and using digital marketing tools. Graduates are equipped for roles in marketing agencies, corporate marketing departments, and entrepreneurial ventures, driving business growth through effective promotional strategies.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Manager

10022$70,000 - $130,000Develops marketing strategies, manages advertising campaigns, and oversees brand promotion activities.

Digital Marketing Specialist

11202$55,000 - $100,000Manages online marketing campaigns, SEO strategies, and social media platforms to increase brand visibility.

Market Research Analyst

41402$50,000 - $90,000Analyzes market data to identify trends, develop strategies, and support business decision-making.

Brand Manager

10022$65,000 - $120,000Oversees brand positioning, ensures consistent messaging, and develops strategies to enhance brand recognition.