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The Advertising and Marketing Communications Diploma at Sheridan College’s Hazel McCallion (Mississauga) campus provides students with expertise in advertising, branding, public relations, and digital marketing. The program emphasizes hands-on learning in campaign development, social media strategy, and market research. Graduates are well-prepared for careers as marketing coordinators, advertising specialists, and social media managers. This diploma equips students with creative and analytical skills to drive brand engagement and business growth across multiple industries.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

11202$45,000 - $75,000Assist in the creation and execution of marketing campaigns, manage digital and print media, and analyze marketing trends.

Advertising Specialist

11202$50,000 - $85,000Develop and implement advertising strategies, manage campaigns, and create promotional content for businesses.

Public Relations Specialist

11202$50,000 - $90,000Manage communication strategies, media relations, and branding to maintain a company’s public image.

Social Media Manager

11202$45,000 - $80,000Plan and oversee social media campaigns, create engaging content, and track analytics to enhance brand presence online.

Market Research Analyst

41402$55,000 - $95,000Collect and analyze data on consumer behavior and market trends to help businesses make informed decisions.