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The Bachelor of Business Administration (Honours) - Marketing Management at Sheridan College provides students with expertise in brand strategy, market research, and digital marketing. This program prepares graduates for careers in advertising, business development, sales, and social media marketing. Students gain hands-on experience in marketing analytics, campaign management, and consumer behavior. With industry-focused coursework, graduates are well-equipped to lead marketing initiatives, optimize brand performance, and drive business success.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Advertising, Marketing, and Public Relations Manager

10022$80,000 - $150,000Develop and execute marketing campaigns, manage branding strategies, and oversee public relations efforts.

Market Research Analyst & Business Development Officer

41402$65,000 - $110,000Analyze market trends, consumer behavior, and business opportunities to develop data-driven marketing strategies.

Corporate Sales Manager

60010$75,000 - $130,000Lead sales teams, manage business relationships, and implement strategic sales initiatives to drive revenue growth.

Digital Marketing & Social Media Specialist

11202$55,000 - $100,000Plan, execute, and analyze digital marketing campaigns to enhance online brand visibility and engagement.

Brand Manager

10022$70,000 - $130,000Develop brand positioning strategies, oversee product marketing, and ensure alignment with market trends.