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Sheridan College

Business - Marketing

The Business – Marketing Diploma at Sheridan College’s Hazel McCallion (Mississauga) campus provides students with foundational knowledge in branding, market research, and digital marketing. This program offers hands-on learning in campaign development, social media marketing, and consumer behavior analysis. Graduates can pursue careers as marketing coordinators, digital marketing specialists, and sales representatives across industries. The diploma equips students with the skills to create strategic marketing plans, analyze data, and drive customer engagement in competitive markets.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

11202$45,000 - $75,000Assist in planning and executing marketing campaigns, managing social media, and analyzing customer trends.

Digital Marketing Specialist

11202$50,000 - $90,000Develop and implement digital marketing strategies, including SEO, PPC, and content marketing.

Brand Manager

10022$65,000 - $110,000Oversee brand strategy, product positioning, and customer engagement initiatives to enhance brand value.

Market Research Analyst

41402$55,000 - $100,000Analyze market trends, customer behavior, and business insights to support marketing strategies.

Sales Representative

62100$50,000 - $95,000Manage client relationships, generate leads, and sell products or services to businesses and consumers.