The Business Administration – Marketing Advanced Diploma at Sheridan College’s Hazel McCallion (Mississauga) campus prepares students with expertise in branding, digital marketing, and consumer behavior analysis. The program develops strategic marketing, sales, and promotional skills, essential for careers in market research, advertising, and digital marketing. Graduates gain hands-on experience in SEO, social media, and campaign management, making them well-equipped for roles in corporate marketing, digital strategy, and brand management.

Career Options:

Job Title	NOC Code	Salary Range (CAD)	Job Description
Marketing Coordinator	11202	$50,000 - $90,000	Develop marketing campaigns, conduct market research, and manage promotional strategies.
Market Research Analyst	41402	$55,000 - $100,000	Analyze consumer behavior, industry trends, and market conditions to assist in business decision-making.
Advertising & Promotions Specialist	11202	$50,000 - $95,000	Plan and execute advertising campaigns, digital promotions, and brand strategies.
Digital Marketing Specialist	11202	$55,000 - $105,000	Manage online campaigns, SEO/SEM strategies, and social media marketing for brand awareness.
Sales & Account Representative	64101	$45,000 - $85,000	Build client relationships, generate leads, and close sales for business growth.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

Market Research Analyst

Advertising & Promotions Specialist

Digital Marketing Specialist

Sales & Account Representative

Business Administration - Marketing