Thompson Rivers University
The Bachelor of Business Administration (BBA) in Marketing at Thompson Rivers University prepares students for dynamic careers in marketing, advertising, and brand management. The program covers key areas such as consumer behavior, digital marketing, market research, sales strategies, and brand development. Through hands-on projects, case studies, and internships, students gain real-world experience in strategic marketing planning and campaign execution. Graduates of this program are well-equipped for roles in marketing management, corporate branding, digital advertising, and public relations, or they may choose to start their own businesses in the marketing field.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Managers | 10022 | $70,000 - $140,000 | Develop and implement marketing strategies, oversee campaigns, and manage brand positioning. |
Advertising and Public Relations Professionals | 11202 | $55,000 - $105,000 | Plan and execute advertising campaigns, manage media relations, and handle corporate communications. |
Market Research Analysts | 41402 | $60,000 - $110,000 | Conduct market research, analyze consumer data, and develop insights for business strategies. |
Corporate Sales Managers | 60010 | $75,000 - $140,000 | Lead sales teams, develop client relationships, and oversee revenue growth strategies. |
Digital Marketing Specialists | Not Classified | $50,000 - $100,000 | Manage online marketing campaigns, SEO strategies, and social media advertising. |