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The Bachelor of Business Administration (BBA) in Marketing equips students with a strong foundation in marketing principles and practices. The program covers key areas such as market research, consumer behavior, digital marketing, and strategic planning. Students gain hands-on experience through real-world projects and internships, enhancing their ability to develop and implement effective marketing strategies. Emphasizing creativity, analytical skills, and ethical decision-making, the program prepares graduates for diverse careers in marketing, advertising, and brand management, as well as for advanced studies or professional certifications.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Advertising, Marketing, and Public Relations Managers

10022$80,000 - $130,000Plan, direct, and evaluate marketing strategies and campaigns to promote products or services.

Professional Occupations in Advertising, Marketing, and Public Relations

11202$55,000 - $100,000Develop, implement, and analyze marketing and communication strategies for organizations.

Market Researchers and Analysts

41402$60,000 - $90,000Analyze market trends and consumer preferences to help businesses shape their marketing strategies.

Corporate Sales Managers

60010$75,000 - $140,000Direct sales teams and strategies, develop client relationships, and ensure sales targets are met.