University of Manitoba
The Bachelor of Commerce (Honours) in Marketing (Co-op) is a four-year undergraduate degree that focuses on the strategies and tools businesses use to create, communicate, and deliver value to consumers. The program emphasizes key areas such as consumer behavior, branding, digital marketing, market research, and strategic marketing management. Students gain hands-on experience through case studies, simulations, and projects. Graduates are prepared for dynamic roles in various industries, helping organizations grow their market presence, engage customers, and drive sales performance.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Coordinator | 11202 | $45,000 - $70,000 | Assists in the development and execution of marketing campaigns, manages promotional materials, and coordinates marketing events. |
Digital Marketing Specialist | 11202 | $50,000 - $85,000 | Plans and implements digital campaigns, manages social media platforms, SEO/SEM strategies, and tracks online engagement analytics. |
Market Research Analyst | 41402 | $55,000 - $90,000 | Conducts research to understand market trends, customer preferences, and competitor analysis to inform marketing strategies. |
Brand Manager | 10022 | $70,000 - $110,000 | Oversees brand strategy and positioning, ensuring consistency across all marketing channels and increasing brand awareness. |
Advertising Account Executive | 11202 | $50,000 - $80,000 | Acts as a liaison between clients and advertising agencies, develops ad campaigns, and ensures client expectations are met. |