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The Bachelor of Business Administration in Marketing at the University of the Fraser Valley prepares students for dynamic careers in the marketing field. The program covers essential topics such as market research, consumer behavior, digital marketing, and brand management. Students engage in practical projects, internships, and case studies, developing skills in strategic thinking and effective communication. Graduates are equipped to pursue diverse roles in marketing, advertising, and public relations, contributing to the growth and success of organizations in a competitive marketplace.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Marketing Coordinator

11202$45,000 - $65,000Assists in planning and executing marketing campaigns, managing social media, and creating promotional content.

Digital Marketing Specialist

11202$55,000 - $80,000Manages online marketing channels such as social media, SEO, and email marketing to drive customer engagement.

Market Research Analyst

41402$50,000 - $85,000Conducts research to analyze consumer behavior, market trends, and competitor data to inform marketing strategies.

Advertising Account Executive

11202$50,000 - $80,000Manages client relationships, coordinates advertising campaigns, and ensures alignment with clients' marketing goals.