Vancouver Island University
The Bachelor of Business in Marketing at Vancouver Island University, available as a Major or Minor, prepares students for dynamic roles in advertising, brand management, digital marketing, and market research. The program combines creative strategy with data-driven decision-making, offering courses in consumer behavior, marketing communications, social media, analytics, and global marketing. Students engage in real-world projects and case studies to develop their ability to craft compelling campaigns and deliver value to target audiences. Graduates are equipped to thrive in competitive marketing environments across a variety of industries or pursue further education in marketing or business.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Managers | 10022 | $80,000 - $140,000 | Plan and direct marketing strategies, campaigns, and branding initiatives to drive consumer engagement and sales growth. |
Professional Occupations in Advertising, Marketing and Public Relations | 11202 | $55,000 - $100,000 | Develop promotional content, manage media relations, and execute marketing plans across various platforms and industries. |
Market Researchers and Analysts | 41402 | $60,000 - $100,000 | Gather and interpret data on consumer behavior, market trends, and competition to inform business and marketing decisions. |
Retail and Wholesale Buyers | 62101 | $40,000 - $75,000 | Select and purchase goods for resale based on market research and consumer demand to ensure product alignment with strategy. |
Corporate Sales Managers | 60010 | $80,000 - $130,000 | Manage sales operations, develop client acquisition strategies, and oversee performance in business-to-business environments. |