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Vancouver Island University

Bachelor of Tourism Management

The Bachelor of Tourism Management at Vancouver Island University offers a comprehensive education in the planning, development, and management of tourism enterprises and destinations. The program focuses on sustainable tourism practices, community engagement, and the economic, environmental, and cultural impacts of travel. Students gain skills in marketing, project management, entrepreneurship, and policy analysis. With opportunities for co-operative education placements and international experiences, graduates are well-equipped for careers in tourism operations, event management, destination marketing, and policy development. The program also provides a solid foundation for graduate studies in tourism and related fields.

Career Options:

Job Title

NOC Code

Salary Range (CAD)

Job Description

Tourism Development Officers

41402$55,000 – $90,000Plan and implement sustainable tourism initiatives to boost local economies and preserve cultural heritage.

Conference and Event Planners

12103$50,000 – $85,000Organize and coordinate tourism-related events such as festivals, conventions, and business conferences.

Marketing Coordinators – Tourism

11202$55,000 – $90,000Promote tourism destinations and services through digital campaigns, partnerships, and travel media outreach.

Accommodation Service Managers

60031$60,000 – $100,000Manage lodging operations in hotels, resorts, or inns, ensuring guest satisfaction and operational efficiency.

Customer and Information Services Supervisors

62023$45,000 – $70,000Lead teams delivering visitor services, handling inquiries, and enhancing tourist experiences at attractions or centres.