Wilfrid Laurier University
The Bachelor of Business Administration (BBA) with a concentration in Marketing at Wilfrid Laurier University offers students a comprehensive understanding of marketing principles, consumer behavior, and strategic communication. The program emphasizes practical experience through Canada's largest business degree co-op program, providing students with opportunities to apply theoretical knowledge in real-world business settings. Graduates are well-prepared for dynamic careers in various marketing roles, equipped with the skills to develop and implement effective marketing strategies in today's competitive marketplace.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Coordinator | 11202 | $45,000 - $65,000 | Assist in the development and implementation of marketing strategies and campaigns. |
Market Research Analyst | 41402 | $50,000 - $75,000 | Collect and analyze data to evaluate existing and potential product/service markets. |
Brand Manager | 10022 | $70,000 - $100,000 | Oversee the development and execution of brand strategies to enhance brand equity. |
Digital Marketing Specialist | 11202 | $55,000 - $85,000 | Develop and manage online marketing campaigns to promote products/services. |
Advertising Account Manager | 11202 | $60,000 - $90,000 | Manage client accounts and coordinate advertising campaigns to meet client objectives. |