Wilfrid Laurier University
The Bachelor of Business Administration (BBA) program at Wilfrid Laurier University's Lazaridis School of Business and Economics is a full-time, direct-entry program that immerses students in business education from day one. Recognized as one of Canada's largest business degree co-op programs, it offers comprehensive learning in areas such as accounting, finance, marketing, human resources, and supply chain management. The program emphasizes experiential learning through class discussions, case analysis, and competitions, preparing students for leadership roles in the business world.
Job Title | NOC Code | Salary Range (CAD) | Job Description |
|---|---|---|---|
Marketing Managers | 10022 | $80,000 - $120,000 | Plan, direct, and evaluate marketing strategies to promote products and services, overseeing market research and promotional campaigns. |
Advertising Consultants | 11202 | $60,000 - $90,000 | Advise clients on advertising strategies, develop promotional materials, and coordinate advertising campaigns across various media platforms. |
Public Relations Specialists | 11202 | $55,000 - $85,000 | Manage communication between organizations and the public, crafting press releases, organizing events, and maintaining a positive public image. |
Market Research Analysts | 41402 | $50,000 - $80,000 | Collect and analyze data on consumer preferences, market conditions, and competitors to inform business strategies and marketing campaigns. |